Monday, 14 February 2011

Berlin: Selection of Showrooms and Concept Stores

During Fashion Week, Berlin turned into the city of Concept Stores, Pop-up shops and Showrooms. At least a few have a long term base, but I would always keep an eye on upcoming ones. Torstrasse turned into a popular location for exploration and also the famous Oranienstrasse in Kreuzberg seems to be a target for new edgy stores.

Recommendable is the Edged Showroom | Pop-up Store which had its presence on Torstrasse. It seems to have closed there by now, but I have the feeling it could reopen there again. Check news and the designer portfolio of Edged here.

Also one of a kind was the Happy Shop on Torstrasse. This is a permanent shop with exciting new designers and a very colourful selection of clothes. Unfortunately, I was not allowed to take pictures from the inside, because it looked like no other shop, I have ever seen. You can see some pictures on their homepage. I was told by the owner that an extension to the sides and the top is planned, so that the shop can be explored like a cube.

Nokia presented the Smartstyles Showroom which was created embedded in a competition for Young Designers from Germany. Parts of their collections appear in the new campaign of the C7 Nokia Smartphone. Read more here.

However, my favourite store was, the Voo Store in Kreuzberg. They have just opened and have an amazing interior with a lot of wood and an industrial feeling. They offer a range of scandinavian brands like Stine Goya, Henrik Vibskov and Cheap Monday, also some young designers and the most delicious aromatic candles I have ever smelled by Astier de Villatte. You can a good impression of the interior and an interview of the creative director Ingrid Junker here (sorry that it is only in German).

After exploring all the showrooms and stores, I went to a book launch of my favourite and also most successful German fashion blog Les Mads. It took place in the beautiful decorated department store Cabinet. Their selection of collections is really good, so whenever you are in Berlin, you should visit this store. I was more excited about the interview with the two girls of Les Mads, but luckily a friend of mine took some photos of the store.


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