Tuesday, 25 January 2011

MBFW Berlin: Thursday

Thursday was the day of Frida Weyer's installation in the Regent Hotel in Berlin. It was exciting to experience what happens behind the scenes of such an important event. Surprisingly, the atmosphere in the backstage area where the models got their make up and hair done by MAC and Aveda was pretty relaxed and drama-free. I spent most of the time downstairs in the lobby and took care of the guest counter and protected the guest list with my life. The whole installation was a huge success. All invited guests were happy to see something different than a fashion show and perceived the event as a good opportunity to finally see a collection detailed and with no pressure of having only one shot for a good photo. Furthermore guests could communicate and Frida Weyer had the chance to talk to everyone without having time pressure. The collection can be best described like this:

For the Fall 2011, FRIDA WEYER presented a fashion installation in the Salon Gontard at the Regent Hotel on the Gendarmenmarkt.

On show was a selection from the collection based on the designer's expanded concept. Alongside cocktail, black tie and bridal, in the future, you'll find everyday & business dresses and everything you'd like to wear 24/7.

Same same but different! FRIDA WEYER's new collection appears less romantic but not a bit less feminine. Pleated chiffon, folds twisted in curves – the hallmarks of the designer are unmistakable with the emphasis on feminine forms.

A trip to New York served as inspiration for the designer. "NYC, yellow cabs at night! Everything sparkles and shines. No need to say more.", says Frida Weyer.

The main colors mandarin and lime were rounded out with winter tones such as aubergine.

With their casually teased up-dos and boldly painted lips, the models had the eyes of the visitors and flashes of the photographers fixed on them for one solid hour.
(Source: PR- Frida Weyer)



No comments:

Post a Comment