Designer Q & A - Naromode

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The Glasgow duo Anna and Iain behind the label Naromode have taken the time to answer our designer Q & A. Please do take the time to read the Q & A for a little more insight to one of the most successful Scottish labels to launch in the last year.

 Naromode has taking the independent fashion market by storm with their beautiful whimsical narrative fashion creations which sold out within the first week at Godiva.
Their success is well deserved and long may it continue for this extremely talented duo.

We are currently stocking their first collection of tees and scarves based on the Fairytales Grimms which for me is both beautiful and macabre. We really love this label and we're looking forward to the launch tomorrow of their lookbook of their next collection, Snow White.

Hello, we are:

Anna & Iain, the duo behind Naromode, the illustrative fashion brand.

We design:

We create printed womesnwear clothing, designing all our printed fabrics, producing wearable garments with simple silhouettes. Our focus is on our textile creations.

When we are creating, our typical day involves:

A typical day when creating,  involves reading A Brothers Grimm tale, researching and picking our key parts of the story to design, sketch & illustrate our way through the story, recreating the story onto fabric for digital printing.

When we are not designing and creating, we are:

Working really hard to push Naromode as far as we can. 

We get inspiration from:

We find inspiration from our books, the stories by The Brothers Grimm give us a fantastic source of inspiration. Inspiration is all around and everyone feeds of each other, a lot has been done over and over and its great to be inspired by different talented designers.

 Being independent designers is important to us because:

It is important to us because we get to have complete control designing our own prints, create our own collections, always being original and innovative.

We knew we wanted to be designers when:

After a few internships and being able to create textile designs for different brands we knew we could do it ourselves.

Our greatest achievement so far is:

Our greatest achievement includes being stocked in stores like ‘Godiva Boutique’ in Edinburgh and ‘Kirsteen Stewart’s’ Store in Orkney, which are great platforms to introduce Naromode to more consumers around the UK.

We cannot live without:

Our social networking feeds, keeping everyone up to date with what we get up too.

Our favourite things we have ever bought or found are:

Our vintage Brothers Grimm original tales book collection. 

we currently have all thes following designs in stock 

                                                      Screenprinted fairtrade cotton tees 

                                                            Silk screen printed scarves

Monochrome: more than Black & White

There's no denying that monochrome trend is something that can't and won't phase out. It's a sophisticated minimalist look that everyone can wear and pull off. Chic and classic, monochrome made it's name in the 1960's during which a decade of art and fashion was influenced by the mod movement. n which it influences most of the art and fashion of that time. 

Black and white is easy to wear however you arrange it. It has an astute effect on every pattern and print, creating optical illusions that can be both flattering as well as fascinating and unique. It's on of your best fashion friends. Great example of this are the catwalk creations below from this years s/s14. I particularly love the Marc by Marc Jacobs jumpsuit and the Saint Laurent striped dress pictured. Additionally this year the Met Ball was dominated by Black & White gowns, reiterating mono's popularity and chicness. 

Monochrome is used time and time again, the most popular combination being the polkadot or stripe.  I have picked out some of our latest offering from the Godiva showroom for your Summer Monochrome fix that are available now. Goldie London has created a mini range of black and ivory striped pieces, pictured below and available online and in store. We found a gorgeous vintage polkadot skirt for you and a classic Mollie Brown pencil skirt. 

 It's great to accessorise monochrome with some colour and we have also picked out some Mono accompaniments from our online store that which we think you will love.We could resist adding the And Mary Zebra! Natures most amazing back and white wonder.

                                                                Marc by Marc Jacobs

                                                                     Saint Laurent

                                       Gowns of the Met Ball 2014 Hailee Steinfeld in Prabal Gurung,
                                  Charlize Theron in Dior & Sarah Jessica Parker in Oscar de la Renta.

Model Chanel Iman in J Mendel Striped asymmetric dress at Met Ball 2013

 

Beautiful lose fit black & ivory Camisole vest £37.50 by Goldie.  

                                       Open back black & Ivory stripe Blouse by Goldie £46.00

 

Mono stripe chiffon dress by Goldie £55 

 

Diamond Dot Maxi dress by Goldie with cut out back £68.00

 

Porcelain Bulldog Ring by And Mary £25  

 

Porcelain white Hippo Necklace by And Mary £20.00 

 

Porcelain Zebra Necklace by And Mary £22.50  

 

Vintage Polkadot Pleated skirt £15.00  

 

Mollie Brown Monochrome pencil skirt £48.00  

 

Emma O'Malley Carnival silk Scarf £120  

 

Emma o'Malley Dazzle zebra print scarf £120 

 

Emma O'Malley Lulu Elephant Silk Scarf £120  

Bright & bold *Conditions Apply arrive in store & online for S/S 2014

I love this time of year in Godiva shop as we introduce new independent labels to the Showroom and established sellers new collections for the Spring/Summer. 

It's also a great time of year as the shop shakes off the dark, warming colours of Winter and replaces them with fresh bold bright colours to welcome and salute the longer days, and hopefully the sunshine. 

This year our colour injection has begun with the arrival of Shoreditch, London-based designers, *Conditions Apply.  

These beautiful hand crafted designs focus on contemporary cuts and bold colours while taking  inspiration from around the globe. 

The hand-picked collection we have is made up of three versatile staement peices which  can be worn from day to night out.  Bright, bold colours combined with attention to detail and great finishing. We describe this collection as, bright colourful ultra-modern aztec prints design and futurist folklore.

We are in love this label and hope it to be the start of a long relationship with this fledging London brand.

The latest And Mary Bird Porcelain Necklaces go really well with these Conditions Apply garments. We have plenty more And Mary designs in store too.

All of these items are available online and in store. 

This May weekend we are offering FREE SHIPPING to UK with all online orders, use the code 'MAY' at the checkout,  offer ends midnight Monday 5th! 

Treat yourself this weekend to these limited edition designs. 

Happy Bank Holiday! 

 

Perjes Jacket £135

  

Ragusa Top £95

 

Leip Batwing Top £80 

                                           Kissing Flamingo Porcelain Necklace £30 

 

Porcelain Parrot Necklace £17.50  

Humming Bird Porcelain Necklace £20