Friday, 19 August 2011

60's psychedelia kaleidoscopic print, JOI umbrellas now in store

Here at Godiva we think everyone should look good in the rain, and we definitely have enough chances all of Britains four seasons, or what the designers behind these JOI umbrellas state that rain is a pretty integral part of British life, therefore the umbrella is a symbol of Britain.
For the first time ever we now stock umbrellas and not just any old £1.99 throw away but stylish slender ones. There is great attention to detail and style with these named, 'Lundy' umbrellas and these British designers really have added some class to the mundane black brolly which just fuels the depression the constant rain can bring.
The umbrellas come in raspberry & chocolate colours as seen. They features exclusive artwork from Jethro Haynes. Originally from the West Country, Jethro relocated to London where he lives today, his work has been seen across many different mediums including Dazed & Confused and Illustrated Ape. Jethro combines 60’s psychedelia with his underwater abyss to present this kaleidoscopic print. The print in on the inside and is not visible from the outside. A feature that definitely makes it stand out from the competition.
We love them and are doing our rain dance daily!!
Each umbrella come with a lovely gift tag and box you can bring some JOI into someone else life as well as your own.
Now in store and soon to be online.

Have good weekend! xx

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