Tuesday, 9 November 2010

Nonchalant Fashion Show

After a day at Godiva, designer Rowanjoy and I I headed down to a private view of Nonchalant's new collection which was held in Gemma Carver‘s georgian flat. I have personally known her for years now and even spent some time in India investigating fashion and factories. A great adventure together. Gemma spends half of the year in India, sourcing fabrics and working on collections to present to the western market.

The flat was filled with many of Gemma's family and supporters. Gemma has set up a small shop like room to display her collection before and after what was going to be a mini fashion show event in the living room. Everyone gathered round with glasses of wine, music went on and last minute lighting was erected! Very pop-up show style.

Gemma has a very distinct style. In her new collection, I especially loved the short fitted colourfully embroidered jackets. All the embroidery had been done by a family close to Gemma‘s house in Goa. The tight fitting red jersey dresses were the perfect complement to the jackets.

Lara was spontanously involved in the show as one of the models. She cut a video afterwards which I had taken during the show.

Nonchalant Fashion Show from Lara Dietrich on Vimeo.

Overall I really enjoyed the evening and a private view pop up showcase in a home is something Rowanjoy and I are now working on for the spring. Watch this space for updates!

No comments:

Post a Comment